Contagious Magazine

The definitive global record of bravery in marketing

In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter.

What our readers say

What's inside?

A journal of big ideas /

For the time-poor leader or ambitious team looking to raise its game, Contagious Magazine quizzes the industry’s brightest minds and makes connections from their smart thinking to your brand planning.

Ones to watch /

Wildfire introduces need-to-know projects in technology, design and consumer culture, while Small But Perfectly Formed features little brands with big thinking - both designed to help you stay ahead, rather than just keep up.

Case studies /

In depth, interview-based features that deconstruct the world’s most contagious brands. We unearth their insights, explain their strategies, and chart their business impact.


Download an example of one of our case studies here


Online Archive

Contagious Magazine subscribers enjoy unlimited access to a complete online archive, spanning more than a decade of innovative marketing.

Current Issue

Contagious 56 / 3rd Quarter 2018

In this issue we outline why micro and virtual influencers offer big opportunities for marketers, enabling brands to connect with audiences on a deeper level than their high-profile counterparts.

Our spotlight on Burger King examines how the fast-food chain has reignited its brand by making itself part of relevant conversations in a newsworthy way.

Our second spotlight explains how Tesco pulled off one of the greatest turnarounds in UK retail history by re-orientating its business and brand around the customer.

We also explore how quantum computing could transform the marketing landscape, speak to How Not to Plan author Sarah Carter about how advertising has become divorced from reality and look at the potential impact of sustainable, lab-grown future foods on FMCG brands.

Preview Contagious Issue 56 here.