Contagious 56 / 3rd Quarter 2018
In this issue we outline why micro and virtual influencers offer big opportunities for marketers, enabling brands to connect with audiences on a deeper level than their high-profile counterparts.
Our spotlight on Burger King examines how the fast-food chain has reignited its brand by making itself part of relevant conversations in a newsworthy way.
Our second spotlight explains how Tesco pulled off one of the greatest turnarounds in UK retail history by re-orientating its business and brand around the customer.
We also explore how quantum computing could transform the marketing landscape, speak to How Not to Plan author Sarah Carter about how advertising has become divorced from reality and look at the potential impact of sustainable, lab-grown future foods on FMCG brands.